The Importance of Internal Linking

Links are important elements or factors that are being considered by search engines like Google and Yahoo in ranking every website in the World Wide Web. Basically, the greater the number of incoming links that the site has, the higher its ranking will be in the search engines.

Because of this, bloggers do their best in scattering the links to their blogs in the internet by trying to place their links in other blogs or websites. Linking your blogs to other websites or blogs is called as external linking. There are many ways to do external linking like asking other bloggers to place your blogs link on their blogs, which is called as exchange link. Leaving comments is also helpful in leaving links on other people blogs or websites. 

There is another type of linking that many bloggers ignore. This is internal linking.

Internal linking is done by placing a link or links in a page of blog or website that is referred to another page or pages that are also within your blog or website. For a blog, this is done when links were placed on a new blog post that are referred to the older blog posts that are related to the topic of the new blog post.

For example, you are writing a blog post about Siamese cats and you remembered that you posted a blog post about Persian cats in the past. It will be a good idea if you will place a link on your Siamese cats blog post that refers to your blog post about Persian cats. Doing that is what we call as internal linking.

Importance of Internal Links

1. Higher Pagerank

Search engines do not only rate blogs as a whole but it also ranks each page of a blog. This means that one of your blog posts may rank higher than your other blog posts. Just like in ranking websites, search engines rank pages by looking on the different factors like the number of visitors that the page receives, the number of incoming links that the page has, and many more. Doing internal linking will help individual pages or blog posts to garner higher pageranks.

2. Longer Visitor Stay

Links are doorways to other pages and it will be good if that doorway will lead the visitors of your blogs to your other blog posts, thus making them stay longer in your blog. Placing links of your other related blog posts will also show the readers that you have more to say about the topic that they interested in, thus making you more credible in the eyes of your visitors.

3. Old Blog Posts are not Forgotten

Because of the diary-like set-up of blogs, old blog posts are being buried under new blog posts and many of them are forgotten. This should not happen to any blog posts and bloggers must ensure that old blog posts will still be visited by readers. Internal linking is great way of resurrecting old blog posts.

Automated Way to Place Internal Links

There are many ways to automate the placing of internal links on your blog posts. Many widgets are available and are free to use and download. One of them is the LinkWithin, which on my travel and personal blog and my tips and review blog.

You should also know what is the best color of links to make it work better for your blogs.

3 Response to "The Importance of Internal Linking"

  1. Anonymous says:

    Linking really do helps in getting a PR..that's why I do both ^_^

    You are right. Internal linking is one of the easiest and cheapest way to increase you Page Rank (PR)

    gaddie says:

    I agree with this post completely, linking I have heard is the currency of the internet and in particular, driving traffic to your site. The more links you have, the better connected your blog will get.