How to Get Inbound Links to Your Blog – Part 1

Inbound link is a blogger’s treasure because it helps the blog get a good page rank and a chance to land to the front page of search results in search engines like Google and Yahoo. Thus, many bloggers are working very hard to get inbound links from other blogs or websites to their blogs.

There are many ways to get inbound links but before we get into the meat of this topic, let us understand how links and linking works. Links serves as a doorway from one page in the Internet to another page in the Internet. People who are surfing the net clicks the link to get to another page. Therefore, links is an important tool to bring in readers to your blog. This is the reason why Google is putting heavy weight on inbound links in calculating the page rank.

However, not all links are treated as equal and some of the inbound links are totally ignored by search engines. Links on the comments page of blogs are ignored by Google, thus inbound links from there do not matter. Google made this policy to prevent bloggers to spam the comment pages with links to their blog. Another thing is that inbound links on popular website or blogs have much weight in page rank calculations than inbound links on obscure blogs or websites. Google have complex way of calculating the weight of a link to your blog but the simple principle is that the more links you have the better and the links on popular website are the most valuable.

Google indexes all the websites in the Internet using what they call as robots. Robots crawl the web pages and follow the link located on those pages. The robots were programmed to follow specific types of links. As I had said, there are links that are ignored by Google like the links on comment page of blogs. Links with “no follow” attribute are also ignored by robots.

Therefore, in your quest to put inbound link to your blogs on other webpages, be sure that those links are not ignored by Google.

There are many ways to get inbound links for your blogs. For my blogs, I used varied websites to plant my inbound links on. Here are some of the methods that I observed as a good way to get inbound links.

1. Exchange Links

Exchange link is done by asking other bloggers to place your link on their blog in exchange for placing their link on their blog. This is good especially if the other blogs have higher page ranks than your blog. However, Google disapproved of this racket and put a little weight on links placed on the sidebar.

Other bloggers may also ask you for exchange link. Be careful when accepting this kind of offer. I have experienced that those asking for exchange links usually delete your link on their blog after a month or so. So if you do not check their blog, you will never know that they just tricked you so they could get one-way link to their blog. I suggest that you don’t accept invitations for exchange links from bloggers who just recently visited your site.

2. Befriend and be a Friend

One of the best ways to get inbound link is when your blog is linked by other people on their blogs. However, getting inbound links through this way is not easy because it entails you to engage in continuous communication with other bloggers. For more than three years of blogging, I have been linked by my blogger friends for so many times. However, conversing with other bloggers through their blogs is quite engaging to the point that I just consider inbound links from them as bonuses. Currently, I have scores of blogger friends through my travel and personal blog. There are times that some of them link to me through their posts. Links on the blog of your blogger friends is not only for your Google page rank but also help introduce you to their readers, which will help you add more readers to your blog.

3. Be an Authoritative Blogger

Blogging is all about sharing information to other people in the Internet. Thus, when you a start a blog, make it your goal to be an authority to the niche that your blog covers. If other people and blogger see you as an authority within that niche then many people will cite your blog and place your link on their sites.

4. Link from Your Other Blogs

If you have other blogs or websites, make sure that you will include the link of your blog to those other blogs of yours. If you are talking about a topic on one of your blog that has a related post on your other blog, then link your blog to the related post on your other blog. This is not just helpful in putting inbound links for your blog but it also help in increasing the exposure of your other blogs.

Other bloggers use this technique, especially if they own a blog that is paid-hosted. They create blogs on free hosting sites like Blogger. Their free-hosted blogs will serve as their platform to place inbound links to their paid-hosted blogs.

 I just outlined here the “slow way” of getting inbound links to your blog. In the next post, we will talk about some “faster ways” that I used to have inbound links to my blogs.

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